A hybrid of film festival and music festival, Optronica is a brand new five-day event focusing on the convergence of visuals and music.

The exquisite alchemy which takes place when music and visuals fuse has long been an underground phenomenon, inspired by early experimental film and developed through the nightclub and alternative art worlds.From acts who make both music and images, or who create live cinema, through to audio-synched visual mixes and animations, Optronica explores the growing sectors of live media and electronic music culture where performing and recording with both visuals and music are fast becoming the norm.

Optronica showcases both established and emerging talent, opening a new window on this blossoming genre of the arts and providing audiences with a rare opportunity to experience live experimental work in a cinema environment. Showing world premiere of Plaid (warp) & Bob Jaroc’s Greedy Baby UK premiere of DJ Spooky’s solo film remix Rebirth of a Nation AV spectacular from electronic music pioneer Karl Bartos and Addictive TV live on the roof of the National Theatre.

Highlights:
The Addictive TV guys (the organisers/curators of the festival), will be performing their new AV show at the festival, up on the roof of the National Theatre with huge projections on the side of the building that you’ll be able to see across the Thames.

The Plaid & Bob Jaroc’s new AV show - Plaid & Bob Jaroc will open the festival on Wednesday 20th July at the London IMAX cinema.

www.optronica.org